Today’s most successful entertainment properties do not exist in one medium; they span ecosystems. Consider the Wizarding World or the Marvel Cinematic Universe (MCU) : a film references a Disney+ series, which hints at a comic book subplot, which is playable in a video game, with lore explained by a podcast.
Today, the industry is defined by three major pillars: , Social Video Platforms , and User-Generated Content (UGC) .