Because of constant festivals, time is viewed cyclically rather than linearly. Indians live in a state of perpetual anticipation for the next celebration, which justifies the famous phrase: "It will happen tomorrow, no?"
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: A highly-rated biographical series depicting the dramatic rise and fall of a famous stockbroker. Because of constant festivals
For viewers in the , time zone differences are a major hurdle. You cannot watch a 9:00 PM IST show at 9:00 AM EST. DesiRulez solved this by providing VOD (Video on Demand) links shortly after episodes air in India. Because of constant festivals, time is viewed cyclically