The "schoolgirl" (or shōjo ) archetype emerged in Japan in the late 19th century to represent a liminal state between childhood and adulthood. Over decades, this shifted into several distinct media categories:

As Min-ji's popularity grew, she began to receive offers for endorsement deals, variety show appearances, and even a leading role in a major film. Her agency was flooded with requests from fans, media outlets, and brands wanting to collaborate with the rising star.