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What happens to traditional studios and networks? They are adapting by acquiring digital talent and launching their own streaming platforms. Disney invested heavily in its DTC (direct-to-consumer) division; Warner Bros. Discovery merged with HBO Max. More interestingly, legacy brands are repurposing their archives as for new formats. For example, The Office (2005) became a TikTok sensation via fan-edited clips decades later. Social media has also changed the way we

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