Metrics: Engagement rate, comments, shares, follower growth. →right arrow Metrics: Profile visits, link clicks (in bio), DMs/replies. Goal: Content Portfolio Builder →right arrow
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(PMC, 2021): Offers a critical perspective, finding that viewing highly successful career profiles can actually worsen anxiety by highlighting a gap between a user's real career and an "ideal" one presented online. Metrics: Engagement rate, comments, shares, follower growth