Deepfakes steal an actor's most valuable asset—their likeness—without paying for it. When a studio hires Margot Robbie, they pay for her face. Deepfakes allow any user to use that face for free, forever. It is wage theft of identity.
| Variable | Coefficient (β) | p‑value | Interpretation | |----------|-----------------|---------|----------------| | | 0.0045 | <0.001 | Each additional second adds ≈ 0.45 % to price. | | **Resolution (4K vs. 1080p
: Tech companies are investing in digital watermarking and "liveness" detection to help users identify synthetic media before it spreads.
