In April, YouTube changed its recommendation model to favor "viewer satisfaction" over click-through rate. Her deep-dive videos initially tanked. Her response? She doubled down on audience surveys, asking subscribers what they truly wanted. The result: a mini-series on "deinfluencing" that became her most-watched content of the year.
Her career in 2023 was not a rocket ship upward. It was a series of plateaus. She lost brand deals for being "too controversial" (i.e., stating a nuanced political opinion that didn't fit a binary). She gained smaller, more loyal sponsors who paid more for her specific niche. In April, YouTube changed its recommendation model to
: Utilized short-form video for lifestyle updates and trends, occasionally appearing in collaborative or AI-related creative experiments. Content Strategy : She doubled down on audience surveys, asking subscribers
: Rather than picking a narrow topic, use your unique experiences and personality as the central "product." Experiment Boldly It was a series of plateaus