The official developers of Cemu have chosen not to release the emulator through Google’s storefront. This is common in the emulation community. Emulators often exist in a legal gray area, and Google has a history of arbitrarily banning emulator apps from the Play Store due to copyright complaints or policy violations. By distributing the app independently, the developers maintain full control over updates and avoid potential takedowns.
Since the app is sideloaded (not on the Play Store), the setup process involves a few extra steps: cemu emulator play store