That is why searches for this PDF spiked. When the tech fails, the psychology must prevail. People weren't just looking for a book; they were looking for a lifeline. They needed to understand how to write copy that sells without relying on fancy tech stacks.
"Let’s get to the heart of this book. It is not a book about writing. It is a book about the way people think. It is a book about the way people react to the world around them—and how you can use that reaction to make them want your product." eugene schwartz breakthrough advertising pdf 11 2021