Security and best practices also apply. Short links can obscure malicious destinations, so organizations should ensure updated redirects point to secure, vetted content (HTTPS destinations, properly scanned landing pages). Using branded short domains and descriptive slugs reduces the likelihood of user suspicion. Additionally, protecting account credentials and monitoring link performance for anomalous spikes can guard against misuse.
If you are unsure about the destination of a shortened link, you can verify it before clicking: bitly kk8989 updated
October 2023 (Primary Campaign Activity) Threat Type: InfoStealer / Malicious Browser Extension Delivery Mechanism: Bit.ly URL Shortener Target: Chromium-based Browsers (Chrome, Edge, Brave) Security and best practices also apply
