Best use case: A 6–8 week promotion during a low-traffic season (e.g., post-holiday January), combined with a loyalty push and breakfast bundle.
A common assumption is that a 99-cent coffee is sold at a loss. For specialty cafes paying $15/lb for beans, that is true. But for the "Coffee Time" model—think McDonald’s senior coffee or the bottomless pot at a truck stop—the math works. coffee time 0.99