Prmoviessales Portable -

The secondary market of toys, apparel, and soundtracks.

Use third-party endorsements and media coverage to frame your movie as a "must-watch," rather than just another advertisement. Driving Action: prmoviessales

In summer 2023, a big-budget superhero sequel showed strong social chatter but weak PRMovieSales just 10 days before release. While tracking surveys still indicated $70M+ opening, the PR data told a different story: presales were flatlining, especially in key suburban markets. The film opened to $48M – a major miss for traditional trackers, but a win for studios that scaled back their P&A spend based on PRMovieSales insights. The secondary market of toys, apparel, and soundtracks

| Tool | Use | |------|-----| | | Monitor who’s covering similar movies | | PressHook | Find journalists covering your genre | | Linkfire | One smart link for tickets + streaming | | Canva | Create sales graphics with review quotes | | Bitly | Track every PR link’s sales performance | While tracking surveys still indicated $70M+ opening, the

: Partner with experts who have established relationships with global territories. 3. Leveraging Modern Marketing Tools

Provide influencers with custom tracking links. Every ticket sold through their promotion earns them a commission or reward. This turns PR into a performance-based sales channel.