If you work in B2B services, start here. The data on "repeat purchasing logic" will save you from building a CRM that doesn't drive growth. The EPUB’s ability to cross-reference footnotes is superior to print.
emerging markets, services, durables, B2B, and luxury brands
Because Part 2 is a recent, highly commercial academic text (published by Oxford University Press), it is protected by strict copyright. You will find many sketchy websites claiming to offer a free EPUB of How Brands Grow Part 2 . These are usually:
While the first book focused on FMCG (fast-moving consumer goods), Part 2 expands these findings to demonstrate that marketing laws are universal. How Brands Grow Part 2 (2016) [Speed Summary]
If you work in B2B services, start here. The data on "repeat purchasing logic" will save you from building a CRM that doesn't drive growth. The EPUB’s ability to cross-reference footnotes is superior to print.
emerging markets, services, durables, B2B, and luxury brands
Because Part 2 is a recent, highly commercial academic text (published by Oxford University Press), it is protected by strict copyright. You will find many sketchy websites claiming to offer a free EPUB of How Brands Grow Part 2 . These are usually:
While the first book focused on FMCG (fast-moving consumer goods), Part 2 expands these findings to demonstrate that marketing laws are universal. How Brands Grow Part 2 (2016) [Speed Summary]