: A Penn State study found that candidates who appear overly self-involved on Facebook are less likely to be selected.

If the answer makes you uncomfortable, you don’t need to delete everything. You just need to start creating content that reflects the professional you’re becoming.

: Establishing a "before" state or a challenge the audience can relate to.

Recruiters no longer just "check" your LinkedIn; they Google you. When they find a consistent stream of thoughtful content, it validates the claims on your resume.

To maximize the benefits of social media for career growth while minimizing the risks, consider the following best practices: