Netflix has become a major player in awards season with films like Roma and The Irishman .
At the forefront is , the gold standard for brand management. By acquiring powerhouse labels like Marvel Studios , Lucasfilm , and Pixar , Disney has mastered the "tentpole" strategy. Their productions, such as the Avengers series or Star Wars , are no longer just movies; they are multi-platform events that span theme parks, merchandise, and streaming series. This model prioritizes "IP" (Intellectual Property), ensuring that a single story can be monetized for decades. The Disruptors: Streaming Giants Netflix has become a major player in awards
The entertainment industry is currently dominated by —Disney, Warner Bros., Universal, Sony, and Paramount—which collectively hold over 80% of the U.S. and Canadian market share. These "Big Five" control the world's most successful franchises, while newer players like Netflix and A24 have disrupted the landscape with original streaming content and award-winning independent films. Major Hollywood Studios & Key Productions Their productions, such as the Avengers series or
Starting as a distributor, Netflix is now one of the most prolific production houses in the world. They’ve shifted the focus toward international productions, bringing global hits like Squid Game (South Korea) and Money Heist (Spain) to the mainstream. and Canadian market share