Introduction to analytics, market sizing, and trend analysis.
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Instead of running campaigns and hoping for the best, Sorger advocates for using simulations to predict which scenarios will work before spending a single dollar. Introduction to analytics, market sizing, and trend analysis
: Use of forecasting, predictive analytics, and data mining to streamline organizational processes. : Use of forecasting, predictive analytics, and data
: Models to identify and assess competitors' strategies to carve out a unique market position. : Includes 12 chapters covering a wide range
By following the principles and best practices outlined in this article and Stephan Sorger's work, marketers can develop a data-driven marketing strategy that drives business growth and delivers a strong return on investment.
: Includes 12 chapters covering a wide range of topics, including market sizing, segmentation, competitive analysis, business strategy, and forecasting. Step-by-Step Instructions : Provides practical guidance on techniques like market segmentation conjoint analysis Practical Tools & Metrics