You're referring to the classic book "Breakthrough Advertising" by Eugene M. Schwartz!
The customer knows your product and only needs to know the price or "deal".
Here's a brief summary and some key takeaways from the book:
You're referring to the classic book "Breakthrough Advertising" by Eugene M. Schwartz!
The customer knows your product and only needs to know the price or "deal".
Here's a brief summary and some key takeaways from the book: