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Asking a survivor to relive their assault, their accident, or their loss in graphic detail for a campaign video can cause secondary trauma. Many survivors report feeling used after a campaign ends; they are left with the emotional wreckage while the marketing team moves to the next project.

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In the landscape of modern advocacy, there is a single element that has consistently proven to be more powerful than statistics, more convincing than political rhetoric, and more enduring than legal battles: Asking a survivor to relive their assault, their

If you or someone you know has been affected by sexual assault, there are resources available to provide confidential support and guidance. Support Resources more convincing than political rhetoric