: The primary purpose of writing is to get the reader to take action. If your message is unclear, the reader cannot act on it. Cut to the Heart of the Matter
Mastering Business Communication: A Guide to Roman and Raphaelson’s "Writing That Works" romanraphaelson book on writing pdf better
They advocate for a style that is visually inviting: short paragraphs, bullet points, and clear headings. They teach you to write for the eye, not just the mind. Ironically, reading their book in a PDF format on a screen proves their point perfectly. Their advice translates seamlessly from the printed memo of the 1980s to the digital workplace of the 2020s. : The primary purpose of writing is to